My name is Jason Mann and I have worked as a senior level sales and marketing executive for the past 25 years. I believe that marketing has lost its way. The goal for marketing should be to get customers. Everything else is eye candy if it doesn't help you get paying customers. I have developed a strategic process that simplifies three basic concepts: your target; your message and your media. This simple plan works quickly and efficiently to make an immediate impact. One quick discussion is all it takes to get started. I look forward to hearing from you.
What we Do?
We have a proven process for simplifying and creating accountability for all of your marketing efforts. We begin the process by creating a one-page strategic marketing sheet. This process is designed to take 1-2 days and it will serve as a guideline for our marketing efforts. The next step is a big one. We change the internal mindset of your organization to think of your product or service as the GUIDE instead of the HERO. Most companies think of themselves as the HERO and this makes it very difficult to win customers in a crowded market. Last, we identify the media plan that serves us best. (not the one that your current group knows the best). Again, we are concerned about getting customers, not winning awards or getting likes.
Take the Marketing Quiz
If you answer NO to more than 3 of these questions. We need to talk!1. Does everyone in your organization know your message?2. Can every employee answer the question (without pause) Who is our target audience?3. Can you identify the #1 problem that is keeping your customer up at night?4. Do you trust that your current marketing group or agency has your best interests at heart?5. Is your media plan well-defined and communicated throughout the organization?
If you are interested in a free consultation and marketing check up for your organization, send me an email:
Better yet, text me at 205.422.4991
Put ESG at the top of your message and I will get back with you immediately.
Essential Strategies Group
4029 Lambert Trail, Birmingham, AL 35242, us(205) 422-4991
